Last 9th July, REI’s CEO and general manager Luis Franco was awarded with the IV Txema Elorza award to human and professional values in the sector of Hardware and DIY. This award set up in 2007 by the Foundation Txema Elorza represents the highest honor in our sector, and recognizes the professional values of reliability, accuracy, initiative, creativity, availability, closeness and good understanding of the needs of the sector, and the human values of honesty, solidarity, personal growth, generosity and empathy.
